Hi, I’m Alex the owner of Autiva trading as F1 Automotive— an independent car dealer based in Plymouth, Devon. I’ve had a lifelong passion for cars and have spent many years in the motor trade, gaining extensive experience in buying, selling, and sourcing vehicles that truly stand out for quality and value.
That passion is what drives everything I do. I take pride in personally selecting every car you’ll find on my website with a focus on sports, prestige, and performance models from respected marques like BMW, Audi, MINI, Mercedes-Benz, and Porsche.
My aim is simple: to offer a genuinely personal, honest, and enjoyable car-buying experience. No pushy sales tactics — just straightforward advice and well-presented vehicles that I’d be happy to own myself.
Each car is carefully inspected, HPI clear, and professionally detailed to a standard I’m proud of. Whether you’re looking for something fun, practical, or truly special, I’ll help you find the right fit — and make the whole process as smooth and stress-free as possible.